The Jumpstart Course
Small Business Cyber Security: Jumpstart Your Journey from Overwhelm to Empowerment!
Jumpstart your Journey to Cyber Resilience
As a small business owner, do you feel overwhelmed by cyber risk? In this course, you will discover a simple 5-Step Strategy to manage cyber risk, learn the technology controls essential for internet risk and create your first Cyber Resilience Plan, all in the next 30 days without needing cybersecurity expertise.
Have you ever felt too overwhelmed by the complexity of cybersecurity to create a Cyber Resilience Plan for your business - one that you can understand and implement?
Are you a small business owner, providing a professional service to your customers but worried about cyber risk? Perhaps you realise that a cyber incident could have serious implications for your business and your livelihood.
It is increasingly clear that small businesses are highly vulnerable to cyberattacks and that all small businesses should become cyber resilient; they should be able to survive the inevitable cyber incident when it happens because it really is a matter of “when” and not “if” a cyber incident will occur.
Most small service-based business owners face this challenge! Imagine for a minute, feeling the peace of mind of knowing that you had a plan in place to make your small business cyber-resilient and knowing exactly how to maintain that feeling...
In this course, I will walk you through a simple 5-Step Strategy to manage cyber risk designed for business owners without cybersecurity expertise. You will discover the technology controls essential for internet risk and create the first Cyber Resilience Plan for your small business, all in the next 30 days without needing cybersecurity expertise.
If you take one Section of the course per week, you will be empowered to manage this business-critical risk within 30 days, without feeling overwhelmed.
The last five years have brought a dramatic increase in cyber risk, and the pace of change is quickening. The global ransomware cyberattacks of 2017 revealed the huge cybercrime threat. Massive data breaches have followed every year since, and the pressure for regulatory change resulted in the introduction of the GDPR in 2018, dramatically changing the data protection legal obligations of all businesses.
In 2020, the risk environment worsened when the global pandemic forced unplanned working from home on most workers and dramatically increased personal and corporate cyber risks. Ransomware has now reached epidemic proportions, and phishing attempts against small companies have grown exponentially. These attacks can devastate small businesses because of a lack of resources and understanding. Many small business owners recognise that digital transformation has “changed the game”. Cybersecurity, Data Protection, Privacy and Trust are now mainstream business-critical issues, and cyber risk is unavoidable.
The consequences of a cyber incident could be catastrophic for businesses providing a service to clients based on their knowledge or intellectual property, e.g. accountants, lawyers, insurance brokers, business consultants, financial advisors, architects, engineers, surveyors, medical professionals and IT service providers. A cyberattack could cause financial loss, legal liability, loss of trust and loss of reputation.
John Byrne
I have personal and business experience with cyber risk. In the late 1990s, when cyber insurance first began, I was an underwriter at one of the leading global companies involved in this area. Later in my career, while CRO of the Lloyd’s business, I was cautious in setting the risk strategy, including exposure to the emerging cyber insurance area.
In 2012, my LinkedIn account was impacted by a massive data breach, and in 2013 my personal email account was hacked. I almost suffered a painful financial loss when my pension advisor received an urgent fraudulent email request, to transfer my pension fund to a third party. Knowing that a cybercriminal had control of my personal emails was a violation of privacy that hurt! However, at the time, my knee-jerk reaction was to change my passwords and close my social media accounts. I didn’t know it then, but I was making a mistake by not engaging.
The global ransomware cyberattacks of 2017 changed my views on cyber risk. In 2018 my personal data was compromised in 4 of the largest global data breaches. This experience convinced me that I had to engage with digital transformation. I decided to focus my energies on cyber risk to see how I could add value to small businesses.
Initially, I struggled with cybersecurity technology as I do not have an IT background. Even insurance, my area of expertise, was challenging. Cyber insurance policies use technology, legal and insurance jargon, making them hard to read and understand. I learned about critical SME cybersecurity issues by researching the cyber risk management InsurTech opportunity. During 3 years of focused effort, I created surveys, conducted interviews, issued reports and interacted with the SME community in the UK and Ireland. I also provided demos of the proof-of-concept cyber risk management platform.
I began to understand the struggles that small business owners faced with cyber risk. They were confused about where to start and their efforts were ad-hoc and reactive. There was no clarity of vision, no plan and few proactive steps. I realised that they needed a complete system to lead them towards cyber resilience.
And here’s the good news that may surprise you…
The essential steps that small businesses need to take are well known and are neither difficult nor expensive to implement once you know the step-by-step process and have a plan to implement it. I formulated “The 5 Steps to Cyber Resilience”, using my experience and learning, implemented it in my small business and decided to teach the approach to others.
This self-study online course gives the owners of small businesses the jumpstart they need to create their first Cyber Resilience Plan. It concentrates on the essential steps that are achievable in 30 days and delivers a transformation in how you manage cyber risk in your small businesses.
This course delivers a transformation in the way that you think about and manage cyber risk in your businesses. You will discover:
It will help you to leave worry about cyber risk behind as you are empowered to manage cyber as a business risk.
When you Enroll Today, You Get the 4 Sections of the Course shown in the Course Curriculum below.
Each Section includes pre-recorded videos (3.75 hours), audio files and transcripts, a Poll, a Q&A feature, slide deck handouts, supporting documents and Action Points. The Action Points help you to apply the concepts to your business and to take immediate action. Each Section builds on the previous one. The content is available immediately on Thinkific upon joining the course and is mostly downloadable. Lessons can be completed at your own pace. There is also an end-of-course test where you can test your learning.
This course contains only the essentials that you need to get started with cyber risk and nothing that you don’t. You’ll learn the key concepts and get the tools needed to create your Resilience Plan. You’ll leave with clarity about your business and new confidence in your ability to manage cyber risk.
Create Your Pathway To Peace of Mind
When you enroll today, you get the entire Course:
Jumpstart Course Welcome Video
Orientation Video
Welcome Email
Jumpstart Course Schedule
Student Intake Survey
Video 1 - Introduction
Student Resources Directory
Slide Deck - Introduction
Bonus Content
Section 1, Video 1- Mindset & The Environment
Section 1, Video 2 - Sources of risk & threats
Section 1, Video 3 - Mindset
Section 1, Video 4 - Case Study
Section 1, Video 5 - Poll, Recap, Action Points, Q&A
Section 1 Poll
Action Points - Section 1
Slide Deck - Section 1
Supporting Documents for Section 1
Section 2, Video 1 - Introduction, Recap & Agenda
Section 2, Video 2- Cybersecurity Maturity & Inherent Risk
Section 2, Video 3 - Reduce
Section 2, Video 4 - Transfer
Section 2, Video 5 - Respond
Section 2, Video 6 - Report
Section 2, Video 7 - Poll, Recap, Action Points, Q&A
Section 2 - Poll
Action Points - Section 2
Slide Deck - Section 2
Supporting Documents for Section 2
Section 3, Video 1 - Introduction, Recap & Agenda
Section 3, Video 2- Introduction to Cyber Essentials
Section 3, Video 3 - The 5 Technology Controls
Section 3, Video 4 - Case Study
Section 3 Video 5 - Poll, Recap, Action Points, Q&A
Section 3 - Poll
Action Points - Section 3
Slide Deck - Section 3
Supporting Documents for Section 3
Section 4, Video 1 - Introduction, Recap & Agenda
Section 4, Video 2- Mindset, Manifesto & Strategy
Section 4, Video 3 - Case Study
Section 4, Video 4 - Poll, Recap, Action Points, Q&A
Section 4 - Poll
Action Points - Section 4
Slide Deck - Section 4
Supporting Documents for Section 4
Final Video
Student Exit Survey
Jumpstart Course - Final Test - take following completion of the Course.
Slide Deck - Conclusion
Join The Jumpstart Course today and give yourself the process and tools you need to start making your cyber-resilient digital business a reality. You can confidently set out knowing that you have a plan.
Naturally, there are alternatives available when you consider how you wish to address cyber risk.
If you decide to invest in the course, you receive the outlined benefits and the bonuses. If you complete one module per week, 30 days from now you could have completed your new learning, and have begun to implement your first Cyber Resilience Plan.
In doing so, you will significantly reduce your exposure to cyber risk. You will move away from worry and will feel empowered by the progress you are making. You have begun your journey to Cyber Resilience. Investing in the course will then have delivered a strong return on investment by reducing your exposure to a cyber catastrophe in your business.
If you decide not to invest in the course, your life will be the same. Nothing changes except, perhaps, the threat environment may worsen as cyber risk continues to evolve. You will have at least the same risk that a cyberattack could happen at any time and your worry may well increase until you decide to tackle the issue.
The testimonials below are from customers who took the original Live Coaching Course. The Jumpstart Course is the self-study version of this course.
What you learn in this course will move forward your journey to cyber resilience.
Take a moment to think about the kind of small business you want in five years’ time. You might envision a digital business that is cyber-resilient and enjoys high levels of trust with all its stakeholders - a business that is fit for the digital economy.
Really visualize what that future looks and feels like. Got it? Now, answer this question honestly:
"If your business continues on its current path, is it on track to reach that future cyber-resilient state?"
If not, then NOW is the time to change that.
Now is the perfect time to build a cyber-resilient small business. The threat to your business and your personal livelihood is real and worsening right now. Small businesses have never been more vulnerable to cyber risk, but your small business does not need to become a victim.
The Jumpstart Course gives you the essentials to get started and leads you to create your first Cyber Resilience Plan. Join the Jumpstart Course today to find out how. I can't wait to see you inside!
(just a few things you might want to know...)
Lots of businesses outsource day-to-day activities to an IT Service Provider, but they still need to accept the responsibility for managing the risk. Unfortunately, planning to call your IT outsourcing contractor is not an incident response plan. This course is designed to help you form your first cyber resilience plan and address exactly this kind of issue.
Buying insurance is only part of the solution and comes after the risk has been assessed and reduced. Insurance doesn't take the risk away. It is financial protection, but you are still responsible to have controls in place. If you do not have a functioning firewall but have indicated to the Insurer that you do, you may not be covered. This course will help you understand these risks.
Technology is not my strongest area either! I created this course for business owners and managers, not for IT professionals. It is designed to serve the needs of non-technical owners and managers, giving them enough knowledge of cyber risk so that they can usefully discuss the subject with whoever handles their IT and put plans in place for the non-IT aspects of cyber risk. Creating a Cyber Resilience Plan will serve the needs of your company regardless of size or sophistication in Technology matters.
The Jumpstart course is designed to jumpstart your efforts to manage cyber risk by helping you create a Cyber Resilience Plan for your business, probably the first of its kind. It is designed for beginners. The “Pathway” course is a more extensive course that also covers People risk, Governance risk, Incident Response Planning and Cyber insurance. Which course is right for you depends on the needs of your business, your circumstances and how much effort you can commit to your education. Both courses are self-study and available now on demand to take at your own pace.
The Jumpstart Course is based upon the live Coaching Course “Surviving Cyber: The Small Business Owner’s Pathway to Peace of Mind”. The Testimonials for the live Coaching Course (on this page) show that the course delivers value to its participants. The Jumpstart Course contains the introductory content of its “larger cousin”, but it is presented in a self-study format. I am confident that the Jumpstart Course will deliver value for money and that is why I offer a 30-day unconditional guarantee.
"There's no conceivable system that can stop 1 person in 100 opening a phishing email and that can be all it takes"
Ciaran Martin - Director General for Cyber Security - GCHQ, UK - June 2015